Basics of financial startup are the fundamentals that startups must have a firm grasp of to ensure financial health and secure the funds required for growth. Without these fundamentals nine out of ten startups fail. The reason for this is simple – cash flow. Without understanding how to monitor and forecast cash flow, a new business will be unable to manage its budget or invest in growth.

Investors should be able to view your startup’s financial projections and income statements. These models must be meticulously constructed to accurately reflect the true economics of your business and include the easy to overlook expenses like shipping, taxes and insurance, payment processing fees, and utilities.

If traditional lenders aren’t a viable option family and friends are able to provide financing to startups in the early stages. In this scenario, however, it is essential to have all loan terms outlined to avoid disagreements regarding the repayment obligation or future performance expectations.

Startups can also seek venture capital from crowdfunding platforms or private investors like Kickstarter. However, these kinds of funding usually require a written business plan with a complete financial model. The creation of a model will allow you to better understand the financials of your business, allowing you to make informed decisions about how much capital you will require and the strategic goals you want to accomplish by the end of the year.

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